February Education Luncheon - Meetings Move Main Street!

Meetings move Main Street! - Speak Up and Advocate

The business value of meetings and events have been known to meeting professionals for years. Usingthe latest research from comprehensive studies on meetings and the meetings industry, we will provethe business case for face-to-face gatherings through meetings. Discover successful advocacy strategiesto influence policymakers and garner support for the business of meetings and events, both within yourorganization and outside it. Leave with the tools you need to communicate the value of meetings to allstakeholders, policymakers and the media.

This highly interactive program raises awareness and is customized to meetings industry professionals.You will leave with the tools needed to communicate with a strong, united voice advocating the value ofmeetings.

Learner outcomes:

• Understand Research on why face-to-face matters
• Explore key strategies of face-to-face meetings
• Identify seven methods for becoming a grassroots advocate
• Devise a plan to advocate for your job, organization and industry

Presenter: Roger Rickard

Revent LLC Partner Roger Rickard provides travel industry vision and leadership as an industry organization spokesperson, professional speaker and educator. Roger has the experience and the vision to identify the key issues, the relationships to drive positive transformation, and the leadership skills to be an industry catalyst for change. Roger is quickly coming to be recognized as the spokesperson of the meetings industry as a voice for the value of meetingsand advocacy. He is the Founder of Voices in Advocacy™ and Partner for Revent, LLC aconsultancy firm specializing in empowering people to make a difference. Voices in Advocacy™ provides grassroots advocacy educational events andpublications.