May Education Luncheon - Getting Your Story Told: Attracting News Media Coverage for Your Events and Speakers

Communications Consultant Gail Hulnick presents a strategic approach to Planning a campaign to attract mainstream media attention for your event. Learning Outcomes: 1) A template for planning a print/broadcast media campaign and leveraging any coverage into a marketing plus for the event, the speaker, the meeting client, the venue or the planner. 2) A plan for developing media skills and increasing your comfort level with being interviewed so that you’re ready when the call comes. 3) A checklist for introducing yourself to reporters and developing productive media relationships. Takaways include a Media Planning template, a tips sheet on interviews and a checklist for media relations.